Privacy Policy

Updated June 1st 2018 Protecting your Data is important to us. We therefore invite you to read the following rules carefully and contact our data protection officer if you have any questions at: The way your Data are processed may vary, depending on whether they are collected via a Site or an Application. To find out data controller for the Site / Application you use, please refer to the Legal Notice.

1. What data do we collect?

Depending on the Site / Application you use, we collect different types of Data relating to the following elements:


  • Identification data (e.g. last name, first name, address, email address);
  • Information on your household (e.g. number of children, marital status);
  • Login data, cookies, technical data;
  • processing product repair and/or refund requests;
  • Anonymised data;
  • social media and online communities relating to particular products;


Applications related to cooking (Actifry, Cookeo / Cook4Me, Companion / Prep&Cook, Smart&Tasty, Cake Factory, Cooking Connect, Reveil Café, Optigrill Smart, Krups Espresso, Latte Smart)

  • Identification data (e.g. last name, first name, postal address, email address, telephone number);
  • Information on your household (e.g. number of people in the household, number of children, marital status);
  • Information on your food preferences;
  • Login data, cookies, technical data;

Applications related to household products (My Smart Force, Pure Air)

  • Identification data (e.g. last name, first name, address, email address);
  • Information on your household (e.g. number of children, marital status);
  • Login data, cookies, technical data;
  • processing product repair and/or refund requests;
  • Anonymised data;
  • Geolocation data (for the Pure Air application only)s;

Applications related to personal care (Body Partner)

  • Identification data (e.g. last name, first name, address, email address);
  • Information on your household (e.g. number of children, marital status);
  • Well being data (height, weight, body measurements);
  • Login data, cookies, technical data;
  • Anonymised data;

2. Are these Data mandatory?

You can use the Site / Application without identifying yourself or sending us any Data. However, some Services or functions are only accessible to users with an account. Furthermore, some of these Data are mandatory in order to meet legal or contractual requirements. We will always process your Data in compliance with the legislation in force. Grounds for processing:

  • You freely consent to processing of your Data;
  • We need to process your Data to meet our contractual commitments;
  • The law requires us to collect these Data;
  • We process your Data in our legitimate interests in order to continually improve our Services;

Mandatory Data is marked as such when it is collected; other Data are optional. If you fail to complete the mandatory Data, it will not be possible:

  • to access all or part of the Services of the Site / Application;
  • to receive the products or Services we offer;

Moreover, when you log on to the Site / Application via a third party solution, in particular a social network, you authorise us, in accordance with the T&C of Use, to collect and process the Data for which you have authorised public sharing via the parameters of this third party solution. We may therefore use these Data to complete the information we collect directly from you.

3. Why do we collect your Data?

  • To create your user account and your login, if you already have an account on another Site / Application of the brand or another Groupe SEB brand. For more information, see the section on the single account.;
  • To use information about your habits, customs and behaviour to send you personalised information and offers, respecting your choices on this matter.;
  • To give you information or provide a service appropriate to your location;
  • To respond to your searches and information requests about the products and services we sell;
  • To manage all your orders placed on our Sites / Applications and in particular to dispatch and track the products ordered, print invoices and process any complaints.;
  • To offer you personalised content and offers on the Site / Application that you are likely to be interested in, based on the Cookies installed. You can manage installation of each of these Cookies at any time, by clicking on the link on each page of the Site / in the Application menu.;
  • To let you participate voluntarily in questionnaires, surveys or tests relating to our products and services.;
  • To let you participate voluntarily in games or quizzes or receive reimbursement and sponsorship offers on the Site / Application.;
  • To understand the uses made of our Sites / Applications and improve their operation by using cookies and other similar technologies. For more information, please see the section about Cookies.;
  • To produce market research and analyse trends in order to improve our products and services. The data we collect are not in a format that will enable us to identify you personally. This information will be processed in aggregated format, which means we cannot personally identify users, and may be combined with other aggregated data linked to other users, and with data collected by other entities in our Group.;
  • To manage your subscription to a mailing list (newsletter);
  • To allow you to share information from our Sites / Applications by e-mail or on social networks. For more information on the sharing functions on social networks, please see the section about Cookies.;
  • To allow you to leave a Comment or Review on our Sites / Applications.;

4. What is the single account?

We offer a unique, simplified user experience.

Therefore, when you create a user account on a Site or Application belonging to one of the Groupe SEB brands, you can use the same account to log into another Site or another Application of the same brand or another Groupe SEB brand.

Similarly, when you create an account on a Groupe SEB Site or Application for the first time, we can collect the Data you have sent us before you create your account, so that we can complete it. For example, you may have given us Data when calling our Consumer Service, sent Data when taking part in a sales campaign, or when signing up for a newsletter from one of the Groupe SEB brands.

This makes it easier for you to register, as you do not have to re-enter the information you have already given us.


This single account can be used to manage your Data, tell us your marketing choices and preferences, etc. in one point, on your customer page, for all the brands for which you are recognised as a user. This single account is valid for the following Groupe SEB brands: TEFAL (or T-FAL depending on the country), ROWENTA, MOULINEX, KRUPS, CALOR, SEB, EMSA, OBH NORDICA, KAISER, ARNO, CLOCK, IMUSA, ASIA FAN, MIRRO, MAHARAJA WHITELINE, PANEX, SUPOR.

5. Who can access my Data?

We only share your Data when strictly necessary, and only to the following third parties:

  • our partner companies, only if you have agreed to this;
  • our suppliers, to perform the purposes described above or to fulfil a task on our behalf (including sales support, market research or customer services, and account management, supply of products or services now or in the future, or prize draws, competitions or promotions);
  • to our service provider PowerReviews Inc. in the United States, for managing the Reviews. PowerReviews will have access to the Data you send when you submit a Review. Transfer of Data to this company takes place within the terms of PowerReviews’ membership of the “Privacy Shield”
  • to the buyer of our company in the event of a takeover;
  • to a third party when stipulated or authorised by the law, or a valid legislative provision, court order or regulation, or if such disclosure is necessary as part of an investigation or procedure, within the national territory or in another country.;

Finally, in accordance with the legal provisions (in particular Article 6(1) of the European Data Protection Regulation and recital 48 of the same Regulation), we may share your Data with Groupe SEB companies for internal administrative purposes.

If a transfer as described above takes place to a country outside the European Union, we will put in place measures to protect your data, appropriate to the legislation in force. Similarly, if you are located outside the EU, your Data will be transferred within the EU where they will be processed in accordance with the legal provisions of the European Data Protection Regulation.

6. How long do you keep my Data for?

We keep your Data for the duration of the commercial relationship and as long as necessary to perform the purposes set out in these T&C of Use. Beyond this period, we will only keep your Data to comply with our legal or regulatory obligations, or to enable us to establish proof of a right or a contract.

7. My rights over my Data

What are my rights?

In accordance with the applicable legal provisions, we guarantee you the following rights:

Right of access Right of correction
You may ask to access all or part of your Data. You may ask us to correct all or part of your Data that might be inaccurate or not up to date.
Right of deletion Right of objection
You may ask us to delete all or part of your Data, in particular if the Data are no longer necessary for performing the purposes for which they have been collected, or if you are withdrawing your consent to Data processing. You may object at any time to processing of your Data for the purposes of the legitimate interests we pursue. However, we draw your attention to the fact that regardless of your request, we may have to continue processing your data if there are legitimate or compelling reasons justifying its processing, or in order to establish, exercise or defend legal rights.
Right to limitation Right to portability
You may request your Data to be processed in a limited way (no processing, only storage) in the following cases: i) for the period required to check the accuracy of your Data following a challenge to the accuracy of your Data by you; ii) if you consider that the processing is illegal and request limited use of the Data rather than deletion; iii) if we no longer need to process your Data but you still need these Data to record, exercise or defend your rights; iv) if you object to processing of your Data and you want to limit use thereof while checks are carried out to establish whether the legitimate reasons we give justify our continued processing of the Data. You may request your Data to be exported to a third party when you have given your consent to collection of your Data or when your Data has been collected while performing a contract..
Right to withdraw consent Right to control your Data after your death
For processing requiring your consent, you may withdraw your consent at any time. You have the right to send us your instructions about what to do with your Data after your death..

How do I exercise my rights?

You can exercise your rights by clicking on the link about data management on your customer page, by going directly to the “Contact us” page, or by contacting our customer service department on the telephone number given on the Site / Application.

You also have the right to lodge a complaint to a data protection authority.

8. Your marketing preferences

In accordance with your preferences, you may receive promotional and commercial offers likely to interest you based on your profile, about products and services offered on the Sites and Application of one or more Groupe SEB brands, by post, e-mail, SMS and push notifications, and from our partners.

You may choose not to receive such marketing messages at any time, via the unsubscribe link in the message or via the parameters on your smartphone or tablet for push notifications, or by logging into your customer page.

9. Security of personal information

We value the security and confidentiality of the Data we collect and hold about you. We take all reasonable steps to protect all information we hold about you from misuse, interference and loss, as well as unauthorised access, modification or disclosure.

We protect the Data we hold about you with physical, electronic and managerial procedures including:

  • confidentiality agreements for our employees and contractors
  • security measures for our systems access, and
  • periodic evaluation of information protection practices

10. Management of Cookies

During your use of the Site / Application, Cookies may be installed on your device, in particular on your computer, tablet or smartphone.

Our use of Cookies is subject to your express, prior, specific consent, given before they are installed on your device. We obtain your agreement via a banner that includes clear, explicit information on the purposes for which the Cookies will be used and information on how to object to the use of Cookies.

By using the Site / Application, you agree to use of the Cookies in accordance with these T&C of Use. If you do not agree to use of the Cookies, you can deactivate them by following the instructions below on the page “How can I deactivate optional Cookies”.

What is a Cookie?

Cookies are text files capable of identifying you as a customer and saving your personal preferences (for example your language choices) and technical information (including clickstream data).

We may also use web tags, also known as “pixel tags” or “Clear GIF” or similar technology used to check how you use our Site / Application and to see which pages of our Site / Application you visit.

What Cookies do we use?

We use different types of Cookies on the Site / Application:

Necessary Cookies
“Necessary” Cookies allow you to access the essential functions of the Site / Application. You can delete them via the parameters on your browser, but you will not be able to use the Site / Application correctly without these Cookies.
Optional Cookies
“Personalised” Cookies are not necessary but they make it easier to use the Site / Application and make your experience user friendly.
“Audience measurement” Cookies allow us to analyse traffic, trends, uses and identify any malfunctions in the Site / Application. This helps us improve your experience as well as the design and content of the Site / Application, to meet your needs.
“Advertising”Cookies are used to send you appropriate advertising related to your interests, as shown on our Site or when browsing the Internet. If you refuse advertising Cookies, only non-targeted advertising will continue to be displayed on our Site / Application or on the Internet.
“Social media”Cookies let you share the Site content with your friends via sharing buttons, in particular Facebook and Twitter. The social media publishers therefore store the Cookies on your device, to obtain and receive information on your use of these sharing services.

How can I deactivate optional Cookies?

The first time you visit the Site / Application, a banner informs you of the presence of these Cookies and you are invited to state your preferences. They are only installed if you agree, by continuing to use the Site / Application.

You can also manage installation of each of these Cookies at any time, by clicking on the link on each page of the Site / in the Application menu.

11. Applicable Law - Competent jurisdiction

  1. If you live outside the United States:

    These T&C of Use are subject to the applicable law in your place of residence. All disputes will be referred to the competent courts, if an amicable settlement cannot be reached.

  2. If you live in the United States:

    a. Mandatory Binding Arbitration. The parties to these T&C of Use agree that final and binding arbitration on an individual basis shall be the sole and exclusive forum and remedy for any and all disputes and claims that cannot be resolved informally and that relate in any way to or arise out of your purchase, our service, the Site/the Application or these T&C of Use. Notwithstanding the foregoing, any dispute or claim relating to patent, copyright, trademark, trade secret, privacy or publicity rights, shall not be resolved in arbitration and, instead, the parties agree that such dispute shall be resolved exclusively in state or federal court in Essex County, New Jersey, and the parties consent to exclusive jurisdiction and venue in such courts. The parties hereto acknowledge and agree that the Federal Arbitration Act and federal arbitration law apply to arbitrations under these T&C of Use (despite any other choice of law provision).

    Arbitration under these T&C of Use shall be conducted by the American Arbitration Association (the "AAA"). For claims of less than or equal to $75,000 (exclusive of attorney’s fees, costs, and alleged punitive damages or penalties), the AAA's Consumer Arbitration Rules will apply; for claims over $75,000, the AAA's Commercial Arbitration Rules will apply. The AAA rules are available at Any Notice of Arbitration should be mailed to us at the following address:

    Buchanan Ingersoll & Rooney PC

    One Oxford Centre

    301 Grant Street, 20th Floor

    Pittsburgh, PA 15219-1410

    Att: Wendelynne Newton


    Disputes may not be joined or consolidated unless agreed to in writing by all parties. No arbitration award or decision will have any preclusive effect as to issues or claims in any dispute with anyone who is not a named party to the arbitration.

    In the event that this CLASS ACTION WAIVER is deemed unenforceable, then any putative class action may only proceed in a court of competent jurisdiction without a jury and not in arbitration.

    c. Waiver of Rights, Including to Trial by Jury. By agreeing to arbitration, the parties understand and agree that they are waiving their rights to maintain other available resolution processes, such as a court action or administrative proceeding, to settle their disputes. The rules in arbitration are different. There is no judge or jury, and review of an arbitrator's decision is very limited. WE BOTH FURTHER AGREE THAT, WHETHER A CLAIM WILL BE RESOLVED IN ARBITRATION OR IN COURT, THE PARTIES BOTH WAIVE ANY RIGHT TO A JURY TRIAL INVOLVING ANY CLAIMS OR DISPUTES.